Our Story

About Paco Rugs

A revolutionary philosophy

The most heroic word in all languages is revolution.
The philosophy of the Paco brand is one of Revolution – weaving together an ancient artisanal craft of hand-knotting rugs with the principles of modern leading-edge design. From sourcing the finest wools and dyes across the globe to the meticulous attention to detail of the artisans who bring the vision to life. The entire process is underpinned by a passion to create the exceptional.

Quality & Craftsmanship

Whether it is a new take on classic design principles or a trend-leading interpretation of contemporary style, the Paco brand is synonymous with unsurpassed quality and craftsmanship. Hand-knotted according to ancient practices, a Paco rug is guaranteed to last for generations.

Embracing cultural heritage

With workshops established in India, Nepal and Pakistan, Paco continues to uplift and sustain the livelihoods of local communities by embracing the age-old art form of hand-crafted rug production.

Our People

Since its inception in 1997, Paco has worked with people who share a passion for the art of handcrafted rugs.

Our people are true artists and artisans.

Personally overseeing all aspects of the production – from the purchasing of raw materials, dyeing, spinning and weaving of the wool, to the actual making of each piece – Paco and his dedicated team believe in a culture of family and an ethos of excellence.


Cultural Heritage

Our People

Quality & Craftsmanship

It all begins with a vision - inspiration is everywhere. Paco works closely with some of the most prolific designers around the globe, always ensuring that all designs remain fresh, inspired and leading edge. Each rug is handcrafted by Artisans according to age-old methods that take time, patience and an exceptional amount of skill. Care is taken to use only the best natural fabrics in the world. The wool is sourced from Tibet, New Zealand and Mongolia. Other natural fabrics ranging from silk, linen, hemp, nettle, bamboo or a combination thereof are often used to create textures unique to each design.

Contact Us


143 Greenway, Greenside
Johannesburg, South Africa


(+27) 11 486 0542

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